Pronovias

The brief was to create a backdrop that would convey boldness and inventiveness, perfectly complementing the creations on display; the design was to demonstrate ingenuity, attracting the eye without overshadowing the pieces.

The idea came up for a group with a unique portfolio of luxury brands, taking as a starting point the concept of luxury and the bridal theme to develop a palette in gold and white, complemented with a background of soft geometries.

As a result, since this collection would serve as the basis for next year’s bridal fashion, we carefully planned an opulent yet delicate composition of spheres almost floating in the air above the runway, in intentional contrast to the stark textures of the bridal pieces, allowing the garments to become the focal point of the event. Our team also assumed responsibility for managing the tiered bleachers and overseeing the design, construction and overall production of the parade.